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There are plenty of hosting services to choose from. But as of September 2019, only the top two written above (Bluehost & Hostgator) are the best mix between reliability, feature set, and affordability.

Reliability is a key aspect when choosing web hosting.
Most people host websites that are an integral part of their business. If that business is down for even half a day, it can mean a significant loss of revenue for that business, and detrimental effects to its image.

The web hosting's feature set is quite important, mainly to allow your website and your business to grow. If at the moment your site is a small e-commerce site, in the near future your increase of traffic will require moving to a VPS or even a dedicated server to serve your users at the same site speed they've grown accustomed to.

Finally, how affordable a web hosting service is can mean the difference between a large or small profit margin. Nobody likes to pay more for a service than they have to, so choosing a web hosting service that has the minimal impact on your bottom line would be wise.


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